Style guide

Logo

Our logo is the masthead of our identity so the ways we use it matter, although the implementation of our logomark varies according to where it’s presented, the concept remains.

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Inverted logo

Our logo is the masthead of our identity so the ways we use it matter, although the implementation of our logomark varies according to where it’s presented, the concept remains.


Branded favicon

Elements of our logo are recognisable even in this, our smallest branded element.

Favicon magnified
32px

Home screen icons

We’ve simplified our logomark for small icons, for example those found on a smartphone’s home screen. Generate favicons and home screen icons with this favicon generator.

144px
114px
72px
57px

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Colour

Primary colour#324739
Primary colours (light)#324739#495b4f#76847b
Primary colours (dark)#324739#1b3223#101e15
Base colour#dbd3bb
Base colours (light)#dbd3bb#e2dcc9#ede9dd
Base colours (dark)#dbd3bb#afa996#6e6a5e

Accent colour

Accent colour#f2920c
Accent colour (light)#f2920c#fad39e#f6b355
Accent colour (dark)#f2920c#da830b#a96608

Text colours

Text colour#101e15
Text colour (inverted)#faf9f8
Link colour#a2ac72

Messaging colours

Base colour#e6e4db
Positive colour#2f7e67
Negative colour#c71505

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Typography


Signature typeface

Calibra

Calibra is our signature typeface. Calibra is a high-contrast typeface inspired by transitional and contemporary typography. Fonts extend their use by giving weights ranging from thin to black. The natural curve, a swollen and sloping stem, grows in character as the font gains weight. While the thinner weight has lowered contrast and optical correction to create a warm and soft look. Featuring beautiful italics, excellent weight and extensive language support.


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Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

We help investors make confident property decisions through independent advice, careful research, and structured investment planning.

Calibra

Typographic scale

Aaxs
Aas
Aar
Aam
Aal
Aaxl
Aa2xl
Aa3xl

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Headings

Portico Investments

Helping you build a property investment portfolio for long-term income

Heading 1

Portico Investments

Helping you build a property investment portfolio for long-term income

Heading 2

Portico Investments

Helping you build a property investment portfolio for long-term income

Heading 3

Portico Investments

Helping you build a property investment portfolio for long-term income

Heading 4

Portico Investments investment portfolio

Portico Investments investment portfolio

Portico Investments investment portfolio

Portico Investments investment portfolio

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Paragraphs

We help investors make confident property decisions through independent advice, careful research, and structured investment planning. Whether you’re buying your first property or expanding an established portfolio, we’re here to help you invest with confidence.

Lede paragraph

We help investors make confident property decisions through independent advice, careful research, and structured investment planning. Whether you’re buying your first property or expanding an established portfolio, we’re here to help you invest with confidence.

Standard paragraph

We help investors make confident property decisions through independent advice, careful research, and structured investment planning. Whether you’re buying your first property or expanding an established portfolio, we’re here to help you invest with confidence.

Small paragraph

Text-level semantics

This is a paragraph with an inline link, strong importance, emphasis, stylistic offset, an alternate voice, deleted text, inserted text, highlighted text, Subscripts and superscripts: H2O, E = mc2, and small print.

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Quotations and citations

We help investors make confident property decisions through independent advice, careful research, and structured investment planning. Whether you’re buying your first property or expanding an established portfolio, we’re here to help you invest with confidence.

Standard quotation

Andrew said, We help investors make confident property decisions through independent advice, careful research, and structured investment planning. Whether you’re buying your first property or expanding an established portfolio, we’re here to help you invest with confidence.

Inline quote

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Lists

  • First item
  • Second item
  • Third item
  • Fourth item
  • Fifth item
  • Sixth item
  • First item
  • Second item
  • Third item
    • First item
    • Second item
    • Third item
  • Fourth item
  • Fifth item
  • Sixth item
  1. First step
  2. Second step
  3. Third step
  4. Fourth item
  5. Fifth item
  6. Sixth item
  • First item
  • Second item
  • Third item
  • Fourth item
  • Fifth item
  • Sixth item

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Numerals and symbols


€123

1 2 3 4 5 6 7 8 9 0

Calibra
£456

1 2 3 4 5 6 7 8 9 0

Calibra
$789

1 2 3 4 5 6 7 8 9 0

Calibra

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Forms

Don’t include http://

Checkboxes

Radio buttons

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Buttons

We use button shapes to distinguish a variety of calls to actions and we’ve designed these shapes to be easily recognisable and visually appealing.

Where possible use only one primary action button per content region or on one page. Don’t choose a different colour without considering the reason why that button has been included.

Standard

Primary actions

 

Prominant links

Positive and negative

 

Button sizes

Use standard size button shapes for the majority of calls-to-action to reserve smaller and larger sizes for specific purposes. Use large buttons for a single important action and small buttons in confined spaces, for example inside tables. Use block buttons to fill 100% of the width of their parent container.

Small

Standard

Large

Block

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Tables

Standard

ProductAction
Investing in property share schemesBook a call
Investing in Buy-to-LetBook a call
Investing in supported housingBook a call

Striped

ProductAction
Investing in property share schemesBook a call
Investing in Buy-to-LetBook a call
Investing in supported housingBook a call

Small

ProductAction
Investing in property share schemesBook a call
Investing in Buy-to-LetBook a call
Investing in supported housingBook a call

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Media

Figure with caption below
Figure with caption above

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Components

Positive message: Your order has been placed.
Information message: You have 30 minutes to complete your order.
Warning message: Check your information and try again.
Negative message: There’s a problem with your order.

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